New Belgium Brewing’s New Year-Round Release, Slow Ride Session IPA, Invites You to Kick Back and #GoSlowMo

Ft. Collins, Colo., January 12, 2015 – New Belgium Brewing knows kicking back and relaxing with a session beer is about as good as it gets and the brewery’s new year-round release, Slow Ride Session IPA, offers the perfect easygoing companion. This IPA satisfies any hop lover’s craving while coming in at a sessionable 4.5 percent ABV and 40 IBUs. Slow Ride is available in bottles and on draft across New Belgium markets and it will debut in cans this March.

Slow Ride starts with a pour of sheened gold and white, fluffy foam. A blend of eight hop varieties twist together fruity scents of lemon, peach, lime and grapefruit for a tropical aroma. Target, Cascade, Nelson Sauvin and Centennial hops are added to the boil and Mosaic, Simcoe, Amarillo and Citra are featured in the dry hop process. Pale and caramel malts balance a sweet, yet clean, start with a hoppy bitterness in the back.

“The fun part about making this beer was balancing eight different hop strains into something smooth, bold and sessionable,” said New Belgium Assistant Brewmaster, Grady Hull. “We pitch Cascade, Target, Nelson Sauvin and Centennial hops in the kettle and we dry hop with Mosaic, Simcoe, Amarillo and Citra. It’s amazingly flavorful, and it still comes in at 4.5% abv.”

To encourage people to slow it all down, starting in February, New Belgium will celebrate Slow Ride by highlighting slow motion antics of its faithful beer fans. Those who submit videos of their IPA adventures in slow motion via Twitter, Vine, Instagram and Facebook using #GoSlowMo will have a chance to win New Belgium swag and ultimate bragging rights. Don’t have slow motion camera capabilities? Don’t worry, go ahead and act it out. Fans can also win prizes signing up for New Belgium’s Grand Cru Rewards program at http://ift.tt/1A9eLiW. For more Slow Mo fun, check out promos and events using New Belgium’s Beer Mode app.

To find New Belgium beers near you, use the New Belgium Libation Location tool: http://find.beer. Pricing varies by location.

For more information about New Belgium Brewing, visit www.newbelgium.com. You can also follow New Belgium on Facebook at http://ift.tt/1iAHRzy and Twitter @NewBelgium.


About New Belgium Brewing Company

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews nine year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

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Introducing Prairie Artisan Ales / Jester King Natural Union

We’re very excited to announce that, when our tasting room opens at 4pm on Friday, January 16th, we’ll be debuting Natural Union — our collaboration with Prairie Artisan Ales! We’ve long felt a strong kinship with Prairie because of their commitment to artisan brewing principles, their geographical closeness, their quirky, amazingly clever artwork, and the fact that they’re genuinely good people. Having Chase Healey of Prairie come to Jester King back in August of 2014 to make a beer with us was a great honor and a lot of fun. We’re so pleased to share the results of our collaborative effort!

Our motivation behind the beer was to highlight our similar brewing philosophies, which incorporate locally sourced ingredients and mixed culture fermentation. Chase brought rosemary grown in a garden near his Oklahoma brewery to Jester King, and Jester King Head Brewer Garrett Crowell picked lemon bee-balm growing in a pasture near the brewery for the beer. These two ingredients, native to our respective locations, were added to the boil, along with a healthy dose of Nelson Sauvin hops. The wort was then fermented in oak barrels for three months with Jester King’s unique mixed culture of microorganisms consisting of brewer’s yeast and native yeast and bacteria cultured from the air and wildflowers around the brewery.

Natural Union was brewed with Hill Country well water, malted barely, Texas-grown raw wheat, raw sugar, hops, rosemary, and lemon bee-balm, and fermented in oak barrels with Jester King’s mixed culture, as described above. It is 7.1% alcohol by volume, 42 IBU, and has a finishing gravity of 1.002 (0.5 degrees Plato). The label art for Natural Union, which pictures Garrett Crowell with a basket of lemon bee-balm and Chase Healey with a handful of rosemary, was a collaborative effort between Colin Healey of Prairie and Josh Cockrell of Jester King.

We’re excited that Chase Healey himself will be joining us at Jester King on Saturday, January 17th to celebrate the release! It will be a very special Saturday for us, because in addition to Chase, we’ll also be joined at Jester King by Jeppe Jarnit-Bjergsø of Evil Twin Brewing for the release of World’s Worst Twin the very same day. Having two truly world-class brewers onsite at Jester King for the release of their two respective collaboration beers is a wonderful thrill and honor for us.

Natural Union will be available by the glass and in bottles to go (750ml, $14) at Jester King starting at 4pm on Friday, January 16th. Only about 900 bottles will be available, which will be sold exclusively at Jester King with a bottle limit of one per customer per day. Natural Union glassware, pictured below, will also be available for purchase at the release.

While Chase and Jeppe are in Texas, we have some special events planned. We’ll be doing a six-course Prairie/Evil Twin/Jester King beer dinner at Hot Joy in San Antonio at 6pm on Sunday, January 18th! The dinner will feature pairings with Natural Union, World’s Worst Twin, Jester King Colour Five and Figlet, as well as some very special, rare beers from Evil Twin and Prairie. The beer dinner is $85 per person, and reservations can be made by e-mailing info@hotjoysa.com with the subject line “Beer Dinner.” We’ll also have a special coffee, beer, tea, and pastry pairing at 10:30am on Sunday, January 18th at Wright Bros. Brew & Brew in Austin. Tickets go on sale Monday, January 12th at noon and can be purchased HERE .

Chase Healey and Garrett Crowell at Jester King Brewery for the collaboration brew in August of 2014

Prairie / Jester King Natural Union and accompanying glassware

750ml Natural Union bottle

Lemon bee-balm growing near Jester King Brewery can be spotted by the purple flowers

Lemon bee-balm and rosemary before being added to the boil

Chase and Garrett on brew day

Chase and Garrett goin’ fishing after the brew

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Jay Sykes - Via Brewers Association

What’s your current position at your brewery, and how did you get started in the craft brewing industry? I am an owner/VP at The Flagship Brewing Company [in Staten Island, N.Y.] I was an avid homebrewer and also a beer sales representative in New York City for seven years prior to opening the brewery. What’s […]

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Draught Beer Quality for Retailers - Via Brewers Association

Retailers play a critical role in preserving the great flavor and aroma in beer created by brewers. Great beer in a beer drinker’s glass is no accident, beer must be handled with care at retail. Draught beer systems commonly pour a wide range of brewers’ and suppliers’ beer, so everyone has an interest in keeping […]

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Kalamazoo Beer Week 2015

Kalamazoo Beer Week is a weeklong series of events that showcases the craft beer expeirence of the region, taking place January 10th - 17th. Featuring special tastings, dinners and interactive events, KBW is not only for those who have an afinity for a hand-craft, carefully poured pint, but for those who wish to better understand just how amazing craft beer can be.

In celebreation of this year’s festivities, we’ve got a brand new badge for those of you in the Kalamazoo area. Check-in to any beer at at least two (2) participating venues listed here during KBW (Jan 10th - 17th, 2015) and the “Kalamazoo Beer Week (2015)” badge is all yours. Be sure to add your location to your check-in.

To learn more, head over to kalamazoobeerweek.com and for the latest, be sure to follow along on Twitter and Facebook!

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Congress Reintroduces Bipartisan Bill to Promote Small Brewery Job Creation - Via Brewers Association

The Brewers Association is pleased to announce the reintroduction of the Small Brewer Reinvestment and Expanding Workforce Act (Small BREW Act) in the House of Representatives.

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Woodchuck Day 2015

Will we have 6 more weeks of winter or is spring on its way? Traditionally, only the shadow of one groundhog can tell us for sure. No matter the outcome, one thing is for certain, it’s always the right time for a good cider, plus it’s a bit more interesting. This is why February 2nd has been dubbed Woodchuck Day by our friends at Woodchuck Hard Cider.

To celebrate, Woodchuck is sponsoring a brand new badge for you to unlock as we wait to see the outcome of our furry, forecasting friend. Check-in to three (3) Woodchuck Ciders (any style) between January 8th and February 6th to unlock the “Woodchuck Day 2015” badge. While you’re at it, grab some friends and swing by one of the many Woodchuck Day events happening around the country. You can get more details at http://ift.tt/145Mb8Z.

Learn more at Woodchuck Hard Cider’s website and be sure to follow on Twitter and Facebook! Also be sure to download their app for iOS and Android. You can link it directly with your Untappd account!

IOS: http://bit.ly/WoodchuckAppiOS

Android: http://bit.ly/WoodchuckAppAndroid

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