Sales in MillerCoors' Redd's franchise are up more than 36 percent and it is the fastest-growing brand in flavored malt beverages, according to Nielsen. With 761 new brands of beer introduced across the country through August of this year, the marketplace has become competitive and MillerCoors LLC is focused on making beers that it can scale and have sticking power in the market, said Tom Long , chief executive officer for MillerCoors.
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