Mintel: Big brewers should target non-alcoholic beer sweet spot in Europe

Mintel says European consumers have a growing thirst for non-alcoholic beer, and analyst Jonny Forsyth suggests big brewers should work harder to hit this sweet spot, particularly among older consumers. "Non-alcoholic beer has huge long-term sales potential, both in Muslim-dominated regions and health-conscious but beer loving Western markets," Forsyth, Mintel global drinks analyst, writes.

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