Tuesday, August 16, 2016

Economic Impact Study - via GABF

Hi everyone,

It’s the 35th anniversary of the Great American Beer Festival, y’all! Can you believe it? There are just 52 days until opening night of the Great American Beer Festival and all of us at the Brewers Association can’t wait to see you in Denver.

The first GABF took place in 1982, and there were 24 breweries, 47 beers and 800 attendees. In 2016, we expect  800 breweries, 3,800+ beers and 60,000 attendees!

Speaking of numbers… this year, in partnership with Jeff Dense, Professor of Political Science and Craft Beer Studies at Eastern Oregon University, we will be conducting an on-site survey in order to estimate the economic impact of GABF. The survey asks you to identify the location of your brewery, number of brewery attendees to the event, and expenditure data in support of your brewery’s attendees for categories (Lodging, Food and Drink, etc.) used to estimate the economic impact of GABF.

Please plan to take approximately three minutes to complete the onsite survey. In recognition of your participation, the Brewers Association will hold a drawing for one brewery to receive five complimentary entries to the 2017 Great American Beer Festival!  All responses are confidential, and only cumulative data will be reported. If you have any questions, feel free to contact Professor Dense at jdense@eou.edu.

A few reminders:

  • GABF competition entries are due to CR Goodman next week between August 22 – 26.
  • Have you made you hotel reservation? Here’s a link to hotels offering discounted rates for GABF http://ift.tt/2aSk7hZ
  • We have a will be a new games area in the hall this year with all sorts fun happening. Be sure to check it out!

Look for more updates here in the coming weeks…

Cheers!

#TGIGABF

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