Design firm Modern Good has reason to raise a toast these days. A beer label designed by the firm for Newburgh Brewing Co. has just been voted the winner of CNBC’s “Most Loved Label” contest.
The online battle royal pitted breweries across the nation against one another for the best beer label in the land, and Newburgh Brewing Co.’s Cream Ale label took home the honors. Modern Good’s Matt Bouloutian, a Philadelphia based designer, created the winning label.
“This contest has been a great way to showcase the talented design work put forth by designers and breweries alike,” said Bouloutian. “Design work by its very nature is a fun and creative process, but collaborating with a brewery on a beer label takes that fun to the next level. Modern Good is proud to be part of Newburgh’s ‘Most Loved Label.’”
Inspiration for the winning label came from the origins of cream ale itself, with an iconic Betsy the Cow taking center stage.
“The label has a pop/craft impression that is lighthearted but conveys a respect for heritage,” explains Bouloutian. “Cream ale has deep roots in the Hudson Valley, and this label captures the region, its rich history and the spirit of Newburgh Brewing.”
As “Most Loved Label,” it looks like Bouloutian and Modern Good have captured more than that.
Founded in 2009, Modern Good is a design firm based out of Philadelphia. Contact Modern Good at www.ModernGood.com.
The post Newburgh Cream Ale Earns “Most Loved Beer Label” Honors appeared first on CraftBeer.com.
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