I've been around the Canadian beer industry long enough to see a lot of fads and trends come and go - caffeinated beer, beer specially brewed below 0 C, and more recently, beer made to taste like anything BUT beer. Labatt popularized the "beer that's actually a cooler" with Bud Light Lime back in 2009, and has since raked in the millions with that cooler, along with spinoff products such as Bud Lime Straw-ber-rita and a whole series of fruity-cooler-ritas.
from Beer News http://ift.tt/1uUBdsZ
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