The leading players in the Denmark beer market were Danish multinationals Carlsberg, with a 57% total volume share and Royal Unibrew, with a 21% share in 2012. Both companies are heavily present in domestic standard lager and both invested great efforts over the review period into better addressing the under 30 year old consumer group, which is proportionally more female and less beer-friendly.
from Beer News http://ift.tt/1y4pCME
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