‘Give Beautifully’ and Drink Responsibly

Can you remember your favorite Christmas gift from last year?

Unlike the socks your Aunt buys you every single year, it is likely you are still treasuring it…

It is this sentiment that Stella Artois are tapping in to with its new Christmas campaign.

Stella Artois, originally brewed as a gift to the people of Leuven in Belgium, is encouraging consumers to enjoy things slowly this Christmas time – including its beer!

https://www.youtube.com/user/StellaArtoisUK

As a part of the ‘Give Beautifully’ campaign, Stella Artois has redesigned their bottles and cans to reflect the Christmas season.

Customers can buy these limited edition designs in the 6 x 330ml and 15 x 284ml basket packs.

A special Chalice pack is also available for purchase which includes 6 x 330ml bottles and a Chalice with which to drink them from.

Speaking about the campaign, Stella Artois Marketing Manager Phil Pick said:

“Christmas is a special time of year for Stella Artois, having first been created as a Christmas gift to the people of Leuven. We aim to bring this to life through our limited edition packaging this year but also ensure consumers enjoy Stella Artois responsibly this festive season, with an out of home advertisement which reminds people of the importance of responsible drinking.”

The post ‘Give Beautifully’ and Drink Responsibly appeared first on CraftBeer.com.

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