Shmaltz to Celebrate 2nd Anniversary with Double Feature Beer Fest

SATURDAY, JUNE 27, 2015
2nd ANNIVERSARY DOUBLE FEATURE BEER FESTIVAL
TWO BEER FESTIVALS IN ONE! 

First Feature (1pm – 3pm): Session and Lower ABV Beers

Second Feature (3pm – 5pm): Doubles, Barrel-Aged, Imperials, and Even Bigger Beers

Shmaltz Brewing Company Celebrates 2nd Anniversary of Opening Upstate New York Brewery

Now brewing exclusively in Clifton Park, NY — Friday, June 12, 2015 — Get your tickets and enjoy the show at Shmaltz Brewing Company’s 2nd Anniversary Party, the Double Feature Beer Festival. On June 27, come on out to Shmaltz Brewing and experience two beer festivals in one! What better way to spend a Saturday afternoon this summer than with a dozen New York State breweries (and a couple national brewery friends) pouring easy drinking session beers to get you started followed by mouthwatering double IPA’s, rare, barrel-aged and cask offerings. The cast includes Shmaltz, Rushing Duck, Rare Form, Keegan Ales, Brown’s Brewing Company, Paradox Brewing Co., Common Roots, Adirondack Brewing, CH Evans, Speakeasy, Coney Island, Alphabet City, Mad Jack Brewing and others. Proceeds benefit the New York State Brewers Association and brewery neighbor, Helping Hands School.

The format is unlike any other beer festival, so bring your appetite for premier craft beers and delicious food. First Feature (1pm – 3pm) includes Session and Lower ABV Beers. Shmaltz Brewing Company will be featuring Slingshot American Craft Lager®, (518) Summer Session®, Genesis Dry Hopped Session Ale®, Hop Manna IPA® and more.Second Feature (3pm – 5pm) is all about Doubles, Imperials, Barrel-Aged and Even Bigger Beers and Shmaltz will feature Bittersweet Lenny’s RIPA®, Wishbone Session Double IPA®, Bock Bock Imperial American Bock®, She’brew Triple IPA®, St. Lenny’s Belgian Style Rye Double IPA®, Funky Jewbelation® and more. Feast on comfort food from local favorites The Ruck, The Capital District’s Premier Craft Beer Destination and Esperanto’s of Saratoga. Live music by powerhouse duo SIRSY, which the Boston Globe hails as “A little band with a big sound.” Brewery tours and barrel tastings will also be available throughout the day.

General Admission tickets are $25 via Eventbrite, which includes a commemorative snifter + 6 drink tokens. If you’re in NYC, Shmaltz has got you covered. A charter bus leaves from in front of Olde Brooklyn Bagel Shoppe, 645 Vanderbilt Avenue (Brooklyn, NY) at 9 am loaded with plenty of bagels and juice to nosh on before the big fest. The bus will depart from the brewery at 5:30 pm (cost is only $50 for a single bus ride including bagels and festival admission). A limited amount of media comps are available upon request; please RSVP directly to Jesse Cutler at press@jpcutlermedia.com.

For 17 years, Shmaltz championed contract brewing and developed a dedicated cult following for their award-winning HE’BREW – The Chosen Beers®. Breaking company tradition, Shmaltz opened its own New York State production brewery in May 2013, boasting a 50-barrel brewery with 20,000 barrels of annual capacity. Since opening the brewery has nearly doubled in size with 35,000 barrels of brewing capacity and 40,000 square feet of production and warehouse space. Shmaltz brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal selections. Several new releases and collaborations are on tap for 2015, and Shmaltz continues their acclaimed barrel-aging projects, utilizing a current inventory of more than 300 bourbon, rye whiskey, and tequila barrels.

Don’t miss this special opportunity to check out Shmaltz’s brewery filled with custom-made brewhouse and manufacturing tanks from Oregon’s JV Northwest, and a bottling line from well-respected Italian experts SBC/BC International. Attendees must be 21 years old and over.

About Shmaltz Brewing Company
Ranked in 2013 as one of the “Top 100 Brewers in the World” by RateBeer.com, Shmaltz won 9 Gold and 5 Silver Medals in the World Beer Championships in 2012. A recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times.

Founder and owner Jeremy Cowan established the company in San Francisco in 1996 with the first 100 cases of He’brew Beer® hand bottled and delivered throughout the Bay Area in his Grandmother’s Volvo. He’brew® now sells across 37 states, through 40 wholesalers and nearly 5,000 retailers. In 2007, Shmaltz released a new line of craft brewed lagers under the Coney Island® banner. In August of 2013, the Coney Island brand was acquired by Alchemy and Science, a craft beer incubator, owned by Boston Beer (Sam Adams).

After 17 years of being an outspoken cheerleader for contract brewing, Shmaltz recently broke with tradition and opened its own New York State production brewery in Clifton Park, NY, 10 minutes north of Albany’s capital district. Shmaltz’s new home boasts a 50-barrel brewhouse with 35,000 barrels of annual capacity. The new brewery packages 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites, and hosts fans and beer tourists in their new tasting room for tours, barrel-aged previews, and special releases.

In 2010/11, Cowan published his small business memoir, Craft Beer Bar Mitzvah: How It Took 13 Years, Extreme Jewish Brewing, and Circus Sideshow Freaks to Make Shmaltz Brewing Company an International Success. A free sampling of Chapter One and suggested beer pairings, can be viewed at http://ift.tt/1hyyhNg. In 2012, Cowan spearheaded the creation of the non-profit New York City Brewers Guild (which manages NYC Beer Week) and served as its Founding President.

Cowan also has presented at the 2013 Craft Brewers Conference, as well as previous Great American Beer Festivals, BevNet’s Brewbound conference, Beer Advocate’s Extreme Beer Festival, the Atlanta and the St. Louis Jewish Book Fairs, and the San Francisco and New York Jewish Museums.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, Beer Advocate Magazine, NPR’s “Weekend Edition,” Fox Business News, Men’s Health, San Francisco Chronicle, The Jerusalem Report, New York Jewish Week, and Washington Post.

For more information, please visit:
shmaltzbrewing.com

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