Over 65 entries were submitted into the 2015 Battle of the Bottle Labels contest, 15 finalists were selected, and over 1,250 votes were cast to decide the two most popular beer bottle label designs!
Thank you to everyone who entered their designs and to all those who voted!
And the winners of the grand prize and runner-up prize packages courtesy of GrogTag are…
Grand Prize Winner
Name: Heath Galinas
- Location: Vernon, CT
- Beer Name: Juice Boxers Double IPA
Not long after finishing his first brew day on a snowy December day in 2010, Heath Gelinas and his homebrew partners—brother Jason and sister-in-law Stacey—formed their own little homebrewery they dubbed Bottom-Side-Up Brewing Company. They progressed from pushing the creative envelope of recipe formulation to the pursuit of homebrewing high-quality, hop-forward styles, but this was all proceeded by a passion to create an identity for their amateur brewery.
“In all honesty, we had two labels designed before we even brewed our first batch of beer,” shared Gelinas.
Project Engineer for an aerospace components company by day, Gelinas doesn’t have much formal background in graphic design, but a lifelong passion for drawing sparked his journey down the road beer bottle label design. The team of three will spend hours riffing on different names and concepts for their homebrew creations, before bringing the ideas to life in the free design software, Inkscape.
Juice Boxers Double IPA, is an East Coast-style India pale ale with a hefty dose of Amarillo and Simcoe hops, which Gelinas says creates the impression of drinking a glass of juice. Riffing off the beer’s hop profile, and the common descriptor “juicy” that is used to denote fruity, hop-forward beers, Gelinas and company came up with the idea of Juice Boxer.
“A beer that tastes like a beer but delivers a punch,” Gelinas. “It was a perfect name!”
Runner Up
Name: Lily Alt
- Location: Brooklyn, NY
- Beer Name: Jal(-apeño), Yeah! Saison
You know what they say…a couple that homebrews together, stays together. Lily Alt and her now-husband Jason started homebrewing together three years ago when they attended a few homebrewing classes at the Brooklyn homebrew shop, Bitters & Esters. They ended up sticking with the date night activity and have continued to make an array of beer styles in their Brooklyn apartment.
Alt is a Photo Director of Parents magazine by trade and studied visual arts and painting in college, so she is no stranger to the visual creativity.
“I don’t have any formal graphic design training, but I am surrounded and inspired by a lot of creative people all the time,” shares Alt.
But armed with PhotoShop and InDesign, Alt has transformed her bland bottles of homebrew into something more “finished” and professional looking. “In the beginning, our friends were a little wary that we were ‘making beer at home,’ but the labels I’ve made have generated some good laughs, and I think they’ve even convinced people to try our beer in the first place,” says Alt.
Jal(-apeño), Yeah! is a farmhouse saison with notes of jalapeño pepper flavor and aroma, but without the heat, which accentuates the yeast character of the saison. The homebrew was recently submitted into a homebrew competition hosted by Sixpoint Brewery in Brooklyn, and won the Peoples Choice Award.
Jal(-apeño), Yeah!’s label was inspired by Alt and her husband’s urban farming ventures, poking fun at the classic “American Gothic” painting and sprinkling in some raccoons, which are no strangers to the alleys of Brooklyn. The jalapeños featured on the label, are actually the jalapeño’s grown on Alt’s fire escape garden and used in the beer recipe.
The post 2015 Battle of the Bottle Labels Winners appeared first on American Homebrewers Association.
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